AHA Media

GLOBAL EXPANSION, THE CANADIAN WAY

In this Video: Cam Battley’s Keynote Presentation & Fireside Chat with Tony Chapman

It’s a rare moment in history – Canada is first in something other than maple syrup and hockey. Our homegrown expertise, now sought-after the world over, is what will drive global business development in the cannabis industry and help break down barriers for patients around the world. Learn how our best practices, policy development and advocacy agenda are pushing countries around the world to further the discussion on legalizing medical cannabis, and where the market development opportunities lie

Cam Battley is Chief Corporate Officer of Aurora Cannabis, one of the world’s largest and fastest growing cannabis companies. A passionate spokesperson for the medical cannabis industry, Cam started with Aurora Cannabis in March 2016 and has been a key driver to Aurora’s emergence as a global leader

CONSTRUCTING YOUR CANNABIS PORTFOLIO: ALPHA THROUGH THE SMOKE

In this video: Sumit Mehta

Investing in Cannabis companies can present a unique set of investment challenges. With 20 years of Wall Street experience and 5 years of cannabis experience, Sumit will help you learn how to navigate this high growth market. Learn how to screen investment opportunities, which sectors are poised for above-average growth, how to view public vs. private investments and how to adequately diversify your portfolio. Stay abreast of the latest innovations in the industry, and learn to differentiate between ‘fad’ and ‘sustainable’. Maximize your odds for meaningful financial returns with this informative and educational talk from an experienced investor

Sumit Mehta
CEO, MAZAKALI

EDIBLES, INFUSED FOODS & BEVERAGES: HURDLES AND REWARDS AHEAD

In this video: Peter Guo, Andrew Parshad, Virginia Vidal, Chuck Smith, Terry Donnelly, Dooma Wendschuh

While 93% of cannabis users want to try infused products, and the government is tentatively saying “next year,” some in the cannabis sector doubt the green light will ever be extended because of uncontrolled effects. But firms like Colorado infused-product maker Dixie Brands Inc. are going so far as to buy a company on the CSE to secure an investment spot. Others are going ahead regardless with expensive extraction R&D. If the federal government digs its heels, is it encouraging black market sales since demand is there already? And will the $200 billion food and $42 billion alcohol lobbies interfere? In this panel, interested and expert parties in the infused-marijuana sector talk about the bumpy road and potential profit from legal edibles and potables in Canada. Moderated By: Peter Guo

Panelists:

Peter Guo
B.C. Leader – Cannabis Industry Services and Enterprise Risk Services, MNP

Andrew Parshad
Founder and President, Cannabis License Experts

Virginia Vidal
CEO, Mary’s Wellness Ltd

Chuck Smith
CEO, Dixie Brands Inc.

Terry Donnelly
CEO, Hill Street Beverage Company

Dooma Wendschuh
Co-Founder, Province Brands of Canada

EXPERIENTIAL MARKETING: WHY CONSUMER SATISFACTION IS THE MAKE-OR-BREAK OF RETAIL

In this video: Alex Shiff, Amber Craig, Anne Forkutza, Rob Hendrix, Nick Pateras, Ian Dawkins

They’ve abandoned the black market for legal product. Now customer satisfaction means everything. And there’s a long list of ways we can directly affect that – positively or negatively. These include: pricing strategies (which can be low enough to torpedo illegal sales or high enough to sustain them), long-term price unpredictability, supply-chain problems and product shortages, and a generally friendly retail experience (whether face-to-face in a bricks-and-mortar dispensary, or in a user-friendly online site). LPs also face the challenge of targeting their promotion to customers’ needs, providing the product experience they’re looking for and differentiating themselves from the competition. This session offers experts who know “the market” as people, and who understand how they think and what they expect. Moderated by: Alex Shiff

Panelists:

Alex Shiff
Senior Consultant, Navigator

Amber Craig
VP Marketing, 420 Premium Markets

Anne Forkutza
VP of Customer Experience, Cova

Rob Hendrix
Owner, Cannabis Central LLC

Nick Pateras
Vice President, Strategy, Lift&Co

Ian Dawkins
Co-Founder, Althing Consulting, President of the Cannabis Commerce Association of Canada

Closing Keynote

In this video: Krishna Andavolu

Weediquette’s Krishna Andavolu discusses how the stories we tell today will inform the future of cannabis culture. Drawing on years of reporting and seasons of producing character-based, high-stakes documentary television, Krishna will share his insights about media and cannabis, and how this post-legalization crucible (in Canada and beyond) will forge the future of pot for years to come.

Krishna Andavolu
Host and Executive Producer of Weediquette, VICE Media